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Resume

Bryce Hanson

Linkedin Profile – @brycehanson – (503)877-9622 – brycestevenhanson@gmail.com

MBA graduate with broad experience in all facets of B2B marketing, specializing in search engine marketing. I was responsible for all of the online marketing activities and content creation for a B2B International Trade Data company. I am currently looking for opportunities in the SEM industry in Portland, OR.

Experience

Descartes Systems Group, LLC                                                                     

Online Marketing Manager, Jun 2014-Jul 2015, Toronto, Canada (working remotely)

Customs Info Global Data Mining was acquired by Descartes Systems Group in June 2014

  • Continued online marketing duties for Customs Info
  • Managed migration of customsinfo.com from Hubspot to Drupal platform
  • Coordinate with Sales staff to report on the Content business unit
  • Set up branded URL shortener for Descartes: http://de.scart.es/

CUSTOMS Info Global Data Mining (CiGDM)                                                            

Director of Marketing, Jan 2014-Jun 2014, Eden, UT (working remotely)

In addition to the items below under “SEM Administrator,” my duties included:

  • Coordinate Trade Show planning and logistics
  • Maintain product and service catalogs
  • Manage all aspects of digital marketing strategy
  • Develop customer personas through surveys and personal interviews
  • Coordinate with graphic designer

CUSTOMS Info | Global Data Mining (CiGDM)                                                         

SEM Administrator, Nov 2011-Jan 2014, Eden, UT (working remotely)

CiGDM was an International Trade Content and Trade Compliance SaaS provider.

  • Tripled monthly leads generated by website
  • Write and publish online press releases, blog posts, social media responses, and landing pages.
  • Utilize multiple marketing/analytics platforms (Hubspot, Google Analytics, Netsuite CRM, etc.)
  • Promote and moderate monthly Webinars
  • Increased impressions and clicks per dollar in Adwords, Facebook Ad, and Linkedin Ad Campaigns
  • Tripled Inbound linking domains through purely white-hat practices.
  • Research Keywords for high traffic/low competition keywords and optimize On-page SEO.
  • Diagnose and fix Technical SEO problems with Google Webmaster Tools and Google Analytics
  • Developed HTML email templates with inline CSS for lead nurturing campaigns
  • Setup and manage Social Media pages in Facebook, Twitter, Linkedin, Google+, etc.
    • Increased social reach by 3000%

Shiny Toy Media

Owner, Jan 2012-(Current), Salem, OR

  • Freelance SEO and SEM consulting
  • Work with clients to develop new websites and implement SEO, Local SEO, and SEM best practices.

 SCORE Chapter 460

Accredited Counselor, July 2011-Feb 2013, Salem, OR

  • Volunteer business consultant for Salem area small business owners and entrepreneurs.
  • Conduct face-to-face client meetings and workshops on creating business and marketing plans.

 @Large

Reputation Management Project Manager, Sept 2011-Nov 2011, Portland, OR

  • Local search work for @Large clients. I claimed local profiles (Google Places, Bing Local, Yelp, etc.) for clients and updated them with media rich content.

Oak Brook Financial

Teller, Jan 2006 – March 2009, Portland, OR

Served customers, performed routine office filing, and generated daily/monthly accounting reports.

Education

Willamette University

Master of Business Administration, Marketing, 2011, Salem, OR

Portland State University

Bachelor of Music, Vocal Performance, 2007, cum laude, Portland, OR

Additional Information

Skills: Business/marketing plan writing, presentations, blogging, WordPress, Drupal, Mac, PC, MS Word, MS Excel, Hubspot, MS PPT, MS Visio, Googledocs, audio recording and editing, image editing, HTML, MS Project, Social Media, Google Analytics, Google Adwords Qualified in  Search Advertising.